About SION

A studio built by gamers, for people who love to play.

Based in Kuala Lumpur, Malaysia — a multidisciplinary crew crafting games, brands, characters and digital experiences.

We're a crew of gamers, artists and strategists who believe the best digital products feel like play — not paperwork.

GamesBrandsCharactersWorldsStoriesPlay

Gaming is our core. It's where we learned that craft, world-building and community are what make people care. We bring that same energy to everything we touch — games, brands, products and campaigns.

Our team spans creative direction, illustration, animation, game design, UI/UX, product and marketing. That mix means we don't hand problems between agencies — we solve them around one table, from concept art to launch strategy.

We've shipped work for global brands and built our own original IPs. Different industries, same standard: if it doesn't make someone lean in, it doesn't ship.

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0+Original IPs & brands

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Our Philosophy

How we think

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Play first

If it isn't fun to use, look at or talk about, it's not finished. We design for the person on the other side of the screen — their delight is the metric.

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Worlds, not deliverables

A logo, a character, a landing page — each is a door into a bigger world. We build the world first, so every asset feels like it belongs to something alive.

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Many crafts, one table

Illustrators sit with strategists, animators with product designers. Diverse perspectives collide early — that friction is where the good ideas come from.

Process

From spark to launch

A simple spine that flexes to fit games, brands and products alike.

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Discover

We dig into your world — audience, market, ambition — and find the story worth telling.

0202

Define

Strategy, positioning and creative direction locked before a single pixel is pushed.

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Design

Concept art, identity, UX and prototypes — iterated fast, critiqued hard.

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Build

Full production: art, animation, interfaces and content, crafted to spec and beyond.

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Launch & grow

Go-to-market, community and content engines that keep the world alive after day one.

Leadership

The leads

Ornella Kristall Fanciulli

Creative Lead

A multidisciplinary creative director with a sharp eye for visual storytelling, world-building and brand identity. She leads concept, art direction and design across every project that leaves the studio.

Teri Louis Chin

Brand Lead

A brand strategist who bridges creative vision with market positioning. He shapes brand narratives, go-to-market strategies and partnerships that turn studio work into cultural impact.